• Branding and Brand Names

    Branding and brand names

    Level - intermediate and above

    This is an integrated skills lesson which involves some discussion, reading and writing. It explores the area of 'brands' and the associations we have with particular brand names.

    Plan components

    Lesson Plan: - guide for teacher on procedure including answers to tasks.

    Download lesson plan 64k pdf

    Worksheets: - exercises which can be printed out for use in class. The worksheet contains:

  • Text
  • Discussion task
  • Matching task
  • Brand evaluation sheet
  • Project task
  • Download worksheets 76k pdf

    For more information about this topic you can visit these BBC sites:-


    Fiona Lawtie, teacher, British Council

    The plans and worksheets are downloadable and in pdf format. If you have difficulty downloading the materials see the download section of the About page.

    Link to original article.

    Copyright - please read

    All the materials on these pages are free for you to download and copy for educational use only. You may not redistribute, sell or place these materials on any other web site without written permission from the BBC and British Council. If you have any questions about the use of these materials please email us at:

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